Gear that Gives Back
We are on a mission to create a lasting, powerful impact from how we build DTR products to how we support our local communities.
“Believing that you can do something great, means you will do something great.”
3% of our profits go to the Why Not You Foundation, and towards mentoring a child through their formative years to ensure they are supported to achieve their goals.
At our core, our brand is about caring and giving back. Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to education, children’s health, fighting poverty, and empowering youth to lead with a “why not you” attitude. The foundation provides support for education and workforce development programs, food security initiatives, children’s health organizations, and more - all the necessary tools and opportunities to allow today’s youth to become tomorrow’s leaders.